FOR ASPIRING FLORISTS & FLORAL DESIGNERS

FLORAL DESIGN SERIES ONLINE COURSE

Our Design Series Course is a multi-volume intensive online learning program focused on creating flowers and designing for events and weddings, and learning the standard industry knowledge to start a career in Floral Design.

This series encapsulates the curriculum offered in our Wedding + Event Florist 7-Day Intensive program, which has now been transformed into a virtual series to enjoy in the comfort of your home!

This online learning course consists of Four Modules: The Basics, The Business, The Essentials and The Big Picture.

“The Design Series Course teaches you everything I’ve learned through working in the floral industry over twenty years, from hands-on design to things not to do, as well as reality vs. expectations”.

-Owner + Creative Director of Blush and Bloom & Bloom School Becky De Oliveira

WHAT’S IN EACH MODULE?

Take a peek through the course curriculum below!

WHO IS THE ONLINE SERIES DESIGNED FOR?

Great question! We’ve had many aspiring florists who are just dipping their toes in, as well as experienced designers enroll in our Wedding + Event Florist course with rave reviews!

We always encourage our students to participate in as many courses as they can and continue to widen their knowledge throughout their careers in flowers. This Design Series translates directly from what we teach in our in-person 7-day class into an at-home course, with a focus on garden-style design and techniques.

***PLEASE NOTE: There are no flowers included in this online course. It is designed to dive in from the comfort of your own home, and absorb all things flowers! **

DESIGN SERIES VOL 1: The Basics

Interested in the world of floral design but not sure where to start?

LOOK NO FURTHER! Our first Volume in this Design Series covers what we consider to be The Basics: a wide range of topics for the new Florist or budding Designer.

• What I’ve Learned so far in 20 years

• My Advice to You

• Elements & Principles of Design

• Color Definitions & Palettes

• Design Techniques

• Care & Handling of Flowers

• Tips & Tricks

• Weekly Workflow Schedule

• At-home Worksheet for Pricing

• At-home Worksheet for Colour and Techniques

  -28 pages of info and reference imagery

  DESIGN SERIES VOL 2: The Business

  So. You’ve learned the Basics and you’re ready to dive into how to start making things.

  (Or, some of you might have already perfected the basics of floral design!)

  Next up, you’ll need to determine how to price your arrangements, how to know what to charge, and what’s in season where you live!

  • Pricing & Sourcing

  • Recipes & Ordering

  • Vase Style and Selection

  • Pairing Flowers and Seasonality

  • Local Shopping Guide

  • Online + Book Resources

  • Tips for Photographing Flowers

  • What not to do

  • Ordering Sample Template

    -22 pages of info and reference imagery

DESIGN SERIES VOL 3: The Essentials

Volume three is a BIGGIE! In this course, we will walk you through all things DESIGN!

We’ll discuss mechanics (foam-free options too) for high and low Tabletop Centrepieces, Table Styling, Personal Wearable Flowers i.e Corsages, Boutonnieres, and Flower Crowns.

Most importantly, we cover the ever so epic Bridal Bouquets and some Hot Tips for when you’re creating personal flowers.

• Low & Tall Centrepiece Design

• Prep Work

• Table Styling 101

• Wearables: Bouquets, Boutonnieres, Corsages & Flower Crowns

• Tips & Tricks for personal flower design

• VIDEO TUTORIAL: CENTREPIECE

• VIDEO TUTORIAL: BRIDAL BOUQUET

  -27 pages of info and reference imagery

DESIGN SERIES VOL 4: The Big Picture

One of my favourite Volumes in the Series, Volume 4 discusses Installations in depth and the big picture!

We’ve included what’s in our toolkit for these kind of designs, and some initial thoughts on how to approach installations before you’re able to start planning.

• Planning for Installations

• What’s in our Toolkit

• Hanging Installations

• Arches & Chuppah Installations

• Growing Garden Installations

• Hot Tips for Installs

• Guidelines for Pricing Installations

• Varieties for Install work

• VIDEO TUTORIAL: HANGING INSTALLATION

  -18 pages of info and reference imagery